MYLANDS PAINTS THE RIVER CAFE POP-UP AT FRIEZE ART FAIR
For Frieze London 2018, we have developed a vibrant new shade of pink for The River Café’s first pop-up. Taking inspiration from the restaurant’s signature shade, the new ‘River Cafe Pink’ is a vibrant glowing pink neon that will adorn a wall of the restaurant at Frieze, bringing the restaurant’s inimitable style to London’s leading art fair.
Each year we supply over 10,000 gallons of bespoke ‘Frieze Gallery White’ paint to Frieze London. This specially formulated white paint was developed for Frieze to work best under artificial light, creating the perfect platform for contemporary art to be viewed.
We have a long-standing association with leading art institutions across London, established over its many years as the UK’s oldest paint brand founded and based in London. We are also the primary paint supplier to the National Portrait Gallery, most recently developing a special rockstar metallic and pearlescent finishes for the current Michael Jackson exhibition. Additionally, we work closely with the Dulwich Picture Gallery supplying paints for all its exhibitions, and the Sir John Soane museum pigment matching old samples of paint for the museum.
Dominic Myland, CEO at Mylands, said: “Over the last 135 years the Myland family have been developing and creating the most advanced formulas in the paint industry. We were thrilled to have the opportunity to create a pink neon paint for the River Café’s first pop-up at Frieze which contrasts so dramatically with the Frieze Galley White that can be seen on every wall at the fair.